BMW Announces First Application of High Definition Radui (HD Radio(TM)) in a production car

production.HD Radio(TM) Technology, developed by iBiquity Digital, is one of the most significant advances in radio broadcasting in recent history. This technology offers radio broadcasters and listeners enhanced digital audio quality, while extending future possibilities for an on-demand interactive radio experience. Many AM and FM stations across the country have started employing the HD Radio(TM) technology to broadcast both in analog and digital formats.

With this option, customers will have the choice of listening to their favorite AM/FM stations in the traditional analog format or switch to digital, provided that those stations broadcast using HD Radio(TM) Technology. The benefits of the HD Radio(TM) broadcast include:- Enhanced sound quality on digital AM stations.- CD-like sound quality on digital FM stations.

- Clear reception with no static noise, hisses or pops.- Possibility to receive streamed data, including artist and song information, from those radio stations that provide such content within their digital broadcast.Nearly 500 radio stations are already using this new broadcast technology in the US, and many more are expected to join in.

A list of radio stations can be found at the following link: http://www.ibiquity.com/hdradio/hdradio_hdstations.htmThe HD Radio(TM) Option marks another historic first for BMW. The 7 Series will be the first production car in the world to offer this leading edge technology, adding to the many technological and design innovations it has pioneered so far in the US and worldwide.The HD Radio(TM) Option will have a Suggested Retail Price of $500.

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